At Young Money APAA Sports, our main areas of expertise and execution are contract negotiations, marketing opportunities and client concierge services. We pride ourselves on contract negotiation and sourcing off-the-field opportunities for our clients as evident by negotiating the largest contract in the history of the 2nd round for one our NBA draftees and sourcing millions of dollars worth of corporate endorsements and equity deals, appearances and autograph signings.

For years, APAA Sports Group has been a known leader in the agency world and in 2016, APAA Sports Group and Young Money merged, officially forming Young Money APAA Sports & Entertainment. Young Money’s figurehead, Lil Wayne is one of the most famous rappers of all time and has won various awards such as Best Male Hip-Hop Artist, Best Group, Viewer’s Choice Award, among others. Under their label, they have artists such as Drake, Nicki Minaj, Christina Milian and many others. With the Young Money and APAA Sports Group merger, countless additional connections were added to our existing extensive relationships which afford us the ability to service our clients in an unparalleled fashion.